Our Mission

SHOOK Mission Statement

For the Public: We help families better reach their life’s goals with more meaning by helping them find high-quality, trusted advisors.

For the Industry: We help advisors make a difference in the lives of millions of families.

For the World: We save children’s lives by seeking and funding life-saving pediatric cancer treatments.

In the Industry...

To promote best practices.

To raise professional standards.

To the Investing Public...

To promote the value of advice.

Help investors find the right advisor.