SHOOK Mission Statement
For the Public: We help families better reach their life’s goals with more meaning by helping them find high-quality, trusted advisors.
For the Industry: We help advisors make a difference in the lives of millions of families.
For the World: We save children’s lives by seeking and funding life-saving pediatric cancer treatments.
To promote best practices.
To raise professional standards.
To promote the value of advice.
Help investors find the right advisor.